It’s BOTH What You Do AND Who You Know

For years we’ve all heard (or maybe griped) that it’s not what you know, but who you know.

In the past, before the advent of the internet, global economy and the 24 hour news cycle, this may have been true.

Today, accountability is just one tweet or email blast away.

both and

We can be a subject matter expert and get crosswise in a business relationship and our business is in danger of going under.

Alternatively, we can be best buddies with an owner and if we lack the skills to do our job, word will leak out through any number of digital and verbal ways. The end result is the same: our business is in danger of going under.

In a world of information exchange at the touch of a digital device we need to be BOTH growing our skills AND keeping our relationships healthy.

Both/And…not either/or!

To do any less is a recipe for disaster.